A limited-release zine for people to learn about foods they may not know about and also instill pride and excitement in those who do. The zine is a collection of art, recipes, interviews, and more.

I created this zine for The Infatuation to address how cuisines from all parts of the world are marginalized in food media and give POC the space to celebrate foods important to them.

Branding - Easy Pete’s

Press: New York Times / The Cut

Continuing our Hotels.com partnership with NBA, we created deals curated by Jimmy Butler and Nikola Jokić highlighting their favorite hotels that could then be booked through Hotels.com.

CD: Anne Sanguinetti, Ben Bartels

Sr CW: Sasha Verma

Production: Ventureland

Director: Lauren Dunn

Editor: Sebastian Zotoff

Illustrator: Margherita Premuroso

In sponsoring the NBA we wanted to highlight the expertise of NBA players who are constantly staying at hotels while on the road and show people how to "hotel like a pro"

CD: Anne Sanguinetti, Ben Bartels

ACD: Jon Klein, Dwight Williams

Sr CW: Sasha Verma

Director: Calmatic

Production: Prettybird

Editor: Chan Hatcher

To go along with our NBA Hotel like a Pro campaign, we utilized our Perfect 10 interview series to feature Jimmy Butler, Nikola Jokić, Austin Reaves, and Malika Andrews.

CD: Anne Sanguinetti, Ben Bartels

ACD: Morgan Doff

Sr CW: Sasha Verma

Hotels.com

Editor - Brandon Jones

Camera - Kelsey Smith, Brandon Jones

Gaffer - Tim Ciavara

Art Director - Emily Ng

We partnered with Nike to promote the launch of their new line of sneakers designed for the “reluctant runner.” Because not everyone’s in it for the runner’s high. Some of us are in it for the ice cream. We created a series of run guides for people to find where to eat after a run, followed by in-store activations and a pop-up cafe produced by Something Special Studios.

CD: Nick Bilardello

Photographers: Phil Yoon, Jose Silva, Jeremy Cohen, Emily Schindler

We partnered with smartwater to create a 2-day panel discussion on a smarter way forward featuring influential leaders, disruptors, and role models including former Editor-in-Chief of Teen Vogue, Elaine Welteroth and Co-Founder of Warby Parker, Neil Blumenthal.

The Dress for Success #OpenDoorProject encouraged women around the world use their shoes to symbolically open the door for other women with a global-scale social launch.

CD: Stu Mair

Copywriter: Ken Syme

Agency: FCB NY

The “Greatness Springs From Here” campaign celebrates the regions of each of the brands by highlighting the greatness of real locals. This first series celebrates 88-year-old ambulance driver, Edna Mitchell, 10-year-old crime reporter, Hilde Lysiak, and the the football-playing marching band, the Yellowhammers.

CD: Stu Mair

ACD: Ricky Lu

Copywriter: Ken Syme

Agency: FCB NY

EEEEEATSCON is a two-day food experience in LA and NYC, built in the spirit of a music festival, but with restaurants as the headliners created by The Infatuation.

I work with an illustrator to create the branding for the festival and apply it across all physical installations, menus, and brand activations.

CD: Nick Billardello

Illustrator: Joe Geis

Production: Arch NYC

We promoted the premiere of ABC’s The Bachelorette by partnering with Postmates to offer free delivery and encourage people to have a night in and watch The Bachelorette premiere. We launched and coordinated this one-day campaign in NYC, LA, Chicago, Austin, San Francisco, and Atlanta partnering with various restaurants in each market to deliver food in branded tote bags. Over 8000 code redemptions and deliveries were made, 1.3M in earned media.

Role: Art Direction // Design

At The Infatuation’s annual food festival in LA, EEEEEATSCON, Postmates sponsored a hangout area and offered free sandwiches from Philippe The Original, if you ordered through their app. I created a 56 foot mural along the space.

Role: Design // Illustration

To celebrate the launch of the Microsoft Surface Go and showcase creative collaboration at its finest, we created a stand-alone “Go Create” dinner event where innovators and creators came together for a family style dinner with a menu created in collaboration by the chefs at Howlin Rays and Felix in LA.

Role: Art Direction // Design

Motion: Brandon Jones